BRODIE’s Product offer​

Our product expertise supports the development and delivery of credible, compliant and commercially relevant sustainable product strategies​

From design and sourcing through to use phase and end of life, we combine strategic thinking with technical expertise to support practical commercial implementation.​

We help clients navigate increasing regulatory, consumer and stakeholder product sustainability expectations and bring a unique blend of environmental and social expertise across product lifecycles.​

How we’ve delivered this before

Some examples of similar work include:

How we can help you design and deliver sustainable product strategies​

While every engagement is tailored to client portfolio and priorities, core areas of support include:​

Circular economy

• Circular economy strategy development, including ambition setting, principles and implementation roadmaps
• Product portfolio reviews to identify and prioritise opportunities to improve circularity across design, sourcing, use and end of life
• Practical guidance and internal engagement to help embed circularity into product and procurement decisions

Product & materials strategy

• Development of sustainable product frameworks to support design, procurement, marketing and commercial decision making​
• Identification of priority materials, impacts and risks to inform design and sourcing
• Implementation support through stakeholder engagement, training and practical tools to embed requirements across teams.

Product communications & marketing support

• Review product-related sustainability claims and supporting evidence across consumer-facing communications​
• Guidance on substantiation, governance and approval processes for future claims in line with evolving global regulations​
• Support to communicate product sustainability credibly, clearly and in line with evolving expectations
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Created circular economy strategy aligned with long-term business strategy for a European discount retail chain.

Developed Sustainable Product Framework; materials guidance, implementation and internal  & supplier engagement.

Supported in navigating green claims regulations for leading Irish food wholesaler and retailer.

Supporting a global sports retailer to identify commercial opportunities across the circular economy.

Social impact risk assessment of material commodities for a major US retailer

Green claims review of all comms materials and guidance for future comms for a global food retailer and distribution company.

Developed circular economy strategy and supported with comms for global luggage company.

BRODIE’s Product experience

Take a closer look at two examples of our work

Sustainable products framework & materials guidance for a global luggage company

BRODIE supported to develop and implement the Sustainable Product Framework, a structured approach to improving product and material sustainability.

We helped identify priority materials and risks, review stakeholder expectations and develop “Good, Better, Best” materials criteria and guidance.

We also supported implementation through stakeholder engagement and training to ensure consistent application across teams.

This enabled them to embed clear, actionable sustainability requirements into product design and sourcing decisions, driving more consistent, scalable impact across its global portfolio.​

Circular economy strategy​

BRODIE has been working with this major European retailer, to develop a clear, practical circular economy strategy.

While the company has made strong progress on product sustainability, activity to date has been fragmented rather than driven by a coherent long-term vision.

We are supporting the Product team to define a 2030 circularity ambition and develop a product circularity framework and guidance for embedding requirements across procurement.

This is enabling them to move from ad hoc initiatives to a structured, scalable approach to product sustainability, aligned to a clear long-term strategy.​

 
Meet some of our Product team
Emma Ryan | Consulting Director

Emma leads BRODIE’s product work and has over 13 year’s experience in circular economy strategy and implementation, advising business and government on practical approaches to sustainable transformation.

Sian Cooke | Principal Consultant

Sian has led sustainable product projects for Samsonite, Kingfisher and UNEP. Prior to BRODIE, Sian worked as Head of Sustainable Business at Bioregional.

Claudia del Hoyo | Senior Analyst

Claudia supports product-focused projects for clients including Samsonite, Action and Musgrave, providing research and analytical support across sustainability initiatives.

To discuss your Product strategy needs, get in touch at hello@brodiepartners.com